The Head-shot

A corporate headshot is an investment in your professional image, so it’s worth putting in the effort to prepare properly. A well-executed headshot can help you make a positive impression in the business world.

Here are some steps to help you get ready for your corporate headshot:

Relax We got you


Preparing for a corporate headshot is important as it can help you present a professional and polished image. Here are some steps to help you get ready for your corporate headshot:

  1. Choose the Right Photographer:
  • Look for a professional photographer with experience in corporate headshots. Check their portfolio to ensure their style aligns with your vision.
  • Discuss Your Goals:
  • Communicate your expectations and goals for the headshot with the photographer. This includes discussing the intended use of the photos (e.g., LinkedIn, company website, business cards) and any specific preferences for style and background.
  • Wardrobe Selection:
  • Select your outfit carefully. It should reflect your professional image and the industry you work in. Stick to solid, neutral colors as they tend to work best. Avoid busy patterns, bright colors, and clothing with logos or distracting elements.
    • Make sure your clothing is clean, well-fitted, and free from wrinkles.
  • Grooming:
  • Get a haircut or trim a few days before the photoshoot to ensure a fresh look.
    • Consider professional grooming for men, including a clean shave or well-maintained beard.
    • For women, natural makeup that enhances your features is recommended. Avoid heavy makeup.
  • Rest and Hydration:
  • Get a good night’s sleep before the photoshoot to reduce under-eye bags and ensure you look refreshed.
    • Stay hydrated in the days leading up to the shoot to keep your skin looking its best.
  • Practice Your Expression:
  • Practice your smile in front of a mirror to find a natural and confident expression. Avoid over-smiling or appearing too stern.
  • Props and Accessories:
  • Decide if you want to include any props or accessories in your headshot. Keep it simple and relevant to your profession.
  • Location and Background:
  • Determine if the photoshoot will take place in a studio or on-location. Make sure the chosen background complements your outfit and professional image.
  • Arrive Prepared:
  • Arrive at the photoshoot with plenty of time to spare, so you aren’t rushed or stressed.
    • Bring a small grooming kit for touch-ups, including a comb, powder, and lip balm.
  1. Relax and Be Yourself:
  • During the photoshoot, relax and be yourself. Follow the photographer’s guidance for poses and angles.
    • Take a few deep breaths before each shot to help alleviate tension.
  1. Review and Select:
  • After the photoshoot, review the images with the photographer and select the best ones.
    • Ask for retouching if needed, but don’t overdo it; aim for a natural look.

Practicing a genuine and natural smile for a headshot is essential to ensure you look approachable and confident in your corporate portrait. Here are some tips on how to practice your smile for the best headshot:

  1. Relax: Start by taking a few deep breaths to relax your facial muscles and calm any nervousness or tension. A relaxed face is more likely to produce a natural smile.
  2. Find Your Happy Thought: Think of something that genuinely makes you happy or brings a smile to your face. It could be a cherished memory, a loved one, or something humorous. This thought will help you create a genuine smile.
  3. Practice in Front of a Mirror:
  • Stand in front of a mirror and experiment with different smiles. Observe how your face changes with each smile.
    • Try variations like a closed-mouth smile, a slightly open-mouth smile, and a full teeth smile.
    • Pay attention to your eyes, as they play a significant role in conveying a genuine smile. A real smile typically causes the corners of your eyes to crinkle slightly.
  • Use Your Eyes:
  • A genuine smile reaches your eyes and makes them sparkle. Practice smiling until your eyes light up.
    • To enhance this effect, you can think of the mirror as your “photo shoot” and imagine someone you care about on the other side of the camera. This can make your smile appear more authentic.
  • Relax Your Jaw:
  • Be mindful of not clenching your jaw or showing too much tension in your face. A relaxed jaw contributes to a natural smile.
    • You can also gently massage your jaw and cheeks to release any tension before the photoshoot.
  • Experiment with Angles:
  • Practice posing from different angles to see which angle showcases your smile and facial features best.
    • Turn your head slightly to the left or right to find the most flattering angle for your face.
  • Practice in Front of a Camera:
  • If possible, use a smartphone or a camera to practice your smile. Record short video clips or take photos to see how you appear on camera.
    • Review the photos or videos to evaluate your smile and make adjustments as needed.
  • Relax Your Lips:
  • Keep your lips relaxed and slightly parted for a natural smile. Avoid pressing your lips together tightly, which can look forced.
  • Mimic a Laugh:
  • Sometimes, thinking about a hearty laugh and then transitioning into a smile can help create a natural expression.
    • Practice laughing naturally to get the feel of this transition.
  1. Practice Makes Perfect:
  • The more you practice, the more comfortable you’ll become with your smile. It will start to feel more natural over time.

Remember that the key to a great headshot is capturing your authentic self, so don’t stress too much about achieving the “perfect” smile. With practice and patience, you can develop a confident and genuine smile that shines in your headshot.

Briefing guide for your photographer

1. Client Summary
What business/industry are you in? 

2. What are your products and/or services you would like photographed

3. Who’s your target audience? 

4. Why do they buy what you sell?

5. Objective
What’s the product or service you are promoting? Is it a new product/services or are you creating new assets for something existing? The goal for the photo shoot should be included in the brief so that both the client and the photographer/studio can work towards them, as well as the call to action.

6. Mood/Style
What’s the creative purpose of these photos? What’s your vision? How do you want these photos to feel? Different businesses have different styles, and although photographers have a creative approach of their own, they can adapt it to your brand guidelines to make sure it’s complementary. Attaching a mood board or layout is really helpful

7. Budget
What’s the budget for this project? If you don’t know, you really should try and ascertain what it is before you brief the job. Even a ballpark estimate can help the client and photographer determine viability and/or areas where modifications could be made to the scope.

8. Rates for photography and production can vary considerably between artists. but be aware that your quote will likely be higher than if you had given a definitive budget. In short, it saves a lot of time on both sides to be upfront on the money stuff.

Specifics

9. How many images do you want to get out of the shoot overall? 

10. Media they will appear ,- Outdoor Advertising POS Print Websites and Social Media

all require different formats re  landscape , portraits , square crops and instagram stories 9×16

11. Where do you envision the shoot taking place – on location interior and exterior setups

12. How many days do you anticipate it will take? 

13. Do we need to talent / models / hair and make up or stylists

14. Props and clothing considerations

15. Travel / Permits / Permissions to be discussed

Defining Your Style

16. If you have brand guidelines, be sure to share them

17. Mood boards and reference images are very useful as a visual starting guide

18. Provide enough examples to communicate your ideas without taking away from the artistic license of the photographer.

It’s A Team Effort

Without a well-written photographic brief, opportunities will be missed and the potential for a dynamic creative collaboration will be lost. Documenting the details of your photo shoot will help you find a commercial photographer that can partner with you to effectively meet (and often exceed) your goals.

By considering the client, objective, mood/style, budget, and specifics of your photoshoot, you’ll end up with the images you need in the timeframe you need them and within your budget.

You will have also formed a partnership with a photographer that’s collaborative and productive, which will benefit your business for many years to come.

We can help with -Planning the Shoot Day -shot list and -shooting schedule / call sheet

Get in touch with Richard to discuss

Terms and Conditions

Definitions

“We” and “Us” Richard Weinstein Photography and its representatives and employees. “You” means the client, its representatives, agents and assigns and successors “Image” or “images” means the photographic images
produced by digital capture or film including video or any other type of physical or electronic means. Acceptance In commissioning our services you agree to our Terms and Conditions as outlined herein.

Copyright

Richard Weinstein Photography retains copyright and all moral rights in each image produced and retains ownership of all original captures and processed files supplied.

Usage License
You may use the images for the media, territory and duration outlined in the Usage License detailed on our Quotations

Additional Usage may attract additional usage fees.

The license is not transferable and the images may not be passed on or on sold to any third party or parties without written permission from Richard Weinstein Photography.

Exclusivity

Unless otherwise agreed upon in writing, the images are supplied on a non-exclusive basis.
Richard Weinstein Photography retains the right to use the images for self-promotion and may on sell the images
to third parties after the terms of your Usage License if it deems there is no conflict of interest with your usage requirements.

Cancellations and Postponements
A booking is considered firm as from the date of confirmation. If a confirmed booking is cancelled or postponed for any reasons we reserve the right to charge 50% of the Itemised list and costing provided and as quoted. If
cancelled or postponed within 24 hours of the shoot date we reserve the right to charge 100% of the Itemised list and costing (quote) as agreed.
Overtime
If a shoot day extends beyond eight (8) consecutive hours overtime for photography and crew may be charged at our discretion at a rate of one and one half (1.5) times the hourly rate or fees.

Indemnity
Richard Weinstein Photography shall not be liable for any legal action, claim and/or damages resulting from or arising out of the use of publication or distribution of the images. You agree to indemnify Richard Weinstein Photography against any claims and/or damages against us including legal fees arising from the images. Client images are archived within our wok flow but no guarantee of safeguard after 6 months of the completed work Client Approval

You are responsible for having your authorised representative present during the shooting of the assignment to approve the photography. If no representative is present the photographer’s discretion of the brief and resulting images shall be accepted. You shall be bound by all approvals and changes made by your representative.


Insurance

Our studio is covered with Public Liability – Certificate on request- and cover good in care to the value of $50000. Clients are encouraged to cover all insurance related to their product or services during the photography process

Reshoots
If a reshoot is requested by the client 100% of all original costs and fees, including photography may be charged. Payments and Deposits
If we have indicated on our quote that a deposit is required for pre-production expenses. The deposit is to be paid in full before the shoot commences. Full payment of our invoice is required within the payment terms outlined on the invoice.

Usage and reproduction rights are not granted unless our invoice has been paid.
We thank you for your business and look forward to working with you
Richard Weinstein